Public Relations m-cast

What would you give for a free specialist need-to-know channel that only covered your profession in your city? Credible, authentic, accessible, peer-to-peer, ground-level sector intelligence – made for the sector by the sector. M-cast is a pilot project looking to do just that here in Manchester.

We produce regular podcasts and an online community that increases the city’s competitiveness, direct from the desks of the people working in those fields. The M-cast will avoid the self-centered tone of most non-corporate podcasts by adopting a collective approach to the project – and yet retain that vital credibility of not being a PR exercise.

We are working with real people talking about their working lives, swapping notes, showing off and testing the opinions of their peers. Contributors have been trained and mentored for the development phase and are now producing material for their own m-casts. This project is being delivered by Radio Regen and the Creative Industries Development Service (CIDS) on behalf of the NWDA.